WELCOME TO THE NICI
Perched on Bournemouth’s West Cliff, THE NICI offers guests the opportunity to escape to a luxury international resort without the jetlag. With a luxury spa, 30m outdoor pool and cabana area, fire pits and so much more, THE NICI is redefining the definition of luxury travel on the south coast.
Stay With Us
Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.
Relax With Us
Step into serenity at THE NICI Spa, where coastal calm meets pure indulgence. Drift between the indoor and outdoor pools, unwind in the hydrotherapy suite, and treat yourself to bespoke treatments designed to restore and recharge. For those looking to make wellbeing a way of life, THE NICI Club offers unlimited spa access, exclusive member events, and a sanctuary to relax all year round.
Eat With Us
From sun-drenched lunches to bold flavours and beats after dark, dining at THE NICI is never just a meal. At South Beach, enjoy elegant dishes, Champagne afternoon teas, and classics with a Miami twist. Or head to Old Harry Rocks for laid-back vibes, bold flavours, and live DJs every weekend. Whether you’re sipping cocktails or sharing plates, there’s always a reason to stay a little longer.
FALL FOR THE NICI
This autumn, Fall for THE NICI and unlock your ultimate coastal retreat from September to December. Enjoy up to 30% off accommodation, and 30% off spa treatments with rates starting at £149 per night, and full access to our award-winning resort facilities.
Fantastic dinner bed and breakfast options are available with 35% off accommodation starting from £219 per night.
OCTOBER HALF TERM
This half term, swap the school run for sea views and make the most of your family getaway. We also have 30% off stays, giving you even more reason to escape to the coast. Think crisp autumn walks, cosy moments, and plenty of fun by the sea.
Book now and make this October half term one to remember.
CHRISTMAS AT THE NICI 2025
A Coastal Christmas at The NICI
Celebrate the magic of the season in true South Beach style. Whether you’re joining us for a festive getaway, a sparkling party night, or a luxurious Christmas Day feast, The NICI brings glamour, warmth, and a touch of the unexpected to every celebration. Think twinkling lights, coastal views, indulgent menus, and unforgettable moments—this is Christmas, The NICI way.
EVENTS AND CELEBRATIONS
Celebrate in style at The Nici, the perfect destination for unforgettable events and special occasions. Whether you’re planning a birthday, anniversary, corporate gathering, or private celebration, our stunning beachfront setting and exceptional service ensure every detail is just right. With elegant indoor and outdoor spaces, bespoke catering options, and a dedicated events team, we transform your vision into reality.
Book your event with us today and make it a celebration to remember.
SAY “I DO” WITH US
Say “I do” at THE NICI, Bournemouth’s perfect coastal wedding venue. With stunning views, elegant spaces, and a vibrant atmosphere, your day will be truly unforgettable.
Experience the NICI at our Wedding Open Day. Spaces are limited, so we kindly ask you to sign up in advance to secure your place:
Date: Sunday 5th October 2025 | Time: 10:00 AM – 2:00 PM
BRING THE FAMILY
You may be wondering what you’ll do with the children whilst you’re here? We’ve got you. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.
…AND FOUR LEGGED FRIENDS
At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…
This half term, it’s all treat, no trick, with 30% off your stay. 🎃🦩
Make family time feel effortlessly special with 30% off stays at THE NICI. Think ocean views, spa time, and sunset strolls, while your little VIPs dive into the fun at Coconuts, THE NICI Kids Club.
Coconuts is the ultimate playground for imaginations, with pumpkin carving, face painting, and cauldron treasure hunting, plus crafts, games, and movie afternoons (including Super Mario Bros, Inside Out 2, and more). ✨
While the kids get creative, you can relax poolside, unwind in the spa, or enjoy cocktails at South Beach. 🍸
Book your stay today, and find out more about our kids club on our website.
#THENICI #BournemouthHotel #UKTravel #SouthCoast #Octoberhalfterm

Celebrate the festive season in true NICI style. ✨
Whether it’s a glamorous corporate party or an intimate team celebration, our stunning spaces, indulgent menus, and exceptional service make every moment magical.
Think twinkling lights, ocean views, and that unmistakable festive buzz that only The NICI can bring. 🎄 🦩
We have limited Joiner Party dates remaining, so enquire today to secure your spot and make this Christmas one to remember.
📧 [email protected]
📲 01202 108103
#UKTravel #THENICI #SouthCoast #BournemouthHotel #FestiveSeason #UKStaycations

This just in: your dream stay, now up to 35% off! 🗞️🛎️
Wake up to breakfast in bed and sea views, wander down for a spa treatment (with 30% off per guest), then sink into the evening with dinner at @southbeach.restaurant . 🌟
There’s no better time to slow down and escape to the seaside. With our Fall for THE NICI, Dinner, Bed & Breakfast offer, enjoy up to 35% off stays when you book your autumn getaway Sunday to Thursday, with rates starting from £219.
So, get cosy, stay a little longer, and make this autumn one to remember.
Book your coastal escape now, because the best kind of warmth comes with sea views. 🦩
#THENICI #BournemouthHotel #UKTravel #SouthCoast #FallForTHENICI

Your half term seaside escape awaits… 🦩🍂
Swap the school run for sea views this October Half Term and escape to THE NICI for the ultimate family getaway. With 30% off stays right now, there’s a treat for both grown-ups and little ones.
Settle into one of our spacious Family Rooms or Family Annexe Rooms, while the kids dive into fun in the games room, unwind in the cinema or play at Coconuts Kids Club, as you soak up the views and sip a cocktail by the coast.
With indoor and outdoor pools, kids’ menus at South Beach and Old Harry Rocks, and crisp coastal walks right on your doorstep, every moment’s designed for fun and relaxation.
Book now and save 30% on your stay. 🌟
#THENICI #BournemouthHotel #UKTravel #SouthCoast #Octoberhalfterm

DESTINATION BOURNEMOUTH
It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.