WELCOME TO THE NICI

Perched on Bournemouth’s West Cliff, THE NICI offers guests the opportunity to escape to a luxury international resort without the jetlag. With a luxury spa, 30m outdoor pool and cabana area, fire pits and so much more, THE NICI is redefining the definition of luxury travel on the south coast.

Stay With Us

Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.

Relax With Us

Step into serenity at THE NICI Spa, where coastal calm meets pure indulgence. Drift between the indoor and outdoor pools, unwind in the hydrotherapy suite, and treat yourself to bespoke treatments designed to restore and recharge. For those looking to make wellbeing a way of life, THE NICI Club offers unlimited spa access, exclusive member events, and a sanctuary to relax all year round.

Eat With Us

From sun-drenched lunches to bold flavours and beats after dark, dining at THE NICI is never just a meal. At South Beach, enjoy elegant dishes, Champagne afternoon teas, and classics with a Miami twist. Or head to Old Harry Rocks for laid-back vibes, bold flavours, and live DJs every weekend. Whether you’re sipping cocktails or sharing plates, there’s always a reason to stay a little longer.

 

FALL FOR THE NICI

This autumn, Fall for THE NICI and unlock your ultimate coastal retreat from September to December. Enjoy up to 30% off accommodation, and 30% off spa treatments with rates starting at £153 per night, and full access to our award-winning resort facilities.

Fantastic dinner bed and breakfast options are available with 35% off accommodation starting from £219 per night.

 

 

OCTOBER HALF TERM

This half term, swap the school run for sea views and make the most of your family getaway. We also have 30% off stays, giving you even more reason to escape to the coast. Think crisp autumn walks, cosy moments, and plenty of fun by the sea.

Book now and make this October half term one to remember.

CHRISTMAS AT THE NICI 2025

A Coastal Christmas at The NICI
Celebrate the magic of the season in true South Beach style. Whether you’re joining us for a festive getaway, a sparkling party night, or a luxurious Christmas Day feast, The NICI brings glamour, warmth, and a touch of the unexpected to every celebration. Think twinkling lights, coastal views, indulgent menus, and unforgettable moments—this is Christmas, The NICI way.

EVENTS AND CELEBRATIONS

Celebrate in style at The Nici, the perfect destination for unforgettable events and special occasions. Whether you’re planning a birthday, anniversary, corporate gathering, or private celebration, our stunning beachfront setting and exceptional service ensure every detail is just right. With elegant indoor and outdoor spaces, bespoke catering options, and a dedicated events team, we transform your vision into reality.

Book your event with us today and make it a celebration to remember.

SAY “I DO” WITH US

Say “I do” at THE NICI, Bournemouth’s perfect coastal wedding venue. With stunning views, elegant spaces, and a vibrant atmosphere, your day will be truly unforgettable.

Experience the NICI at our Wedding Open Day. Spaces are limited, so we kindly ask you to sign up in advance to secure your place:

Date: Sunday 5th October 2025 | Time: 10:00 AM – 2:00 PM

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Shortlisted for The Cateys Best Independent Hotel 2025
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No. 1 “Best UK Hotel with an Outdoor Pool”
The Times
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“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

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The Times 100 Best Places to Stay in the UK for 2024

“Best Beach Hotels”

The Times
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As Featured in “12 hotels with glorious outdoor pools in the UK”
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The Best Spa Hotel in Dorset for Luxury & Relaxation

“Inside, spaces are filled with art, tropical prints and a hint of Art Deco; outside, the star is a 30m heated pool, very much a nod to Miami’s South Beach…”

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“You’d be forgiven for thinking you’re in Florida at this beach hotel with a retro candy-striped pool, tropical gardens and palm print in the rooms”

The Times
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15 Of The Best Spa Breaks Outside Of London

“THE NICI is the perfect seaside escape for those looking for a little R&R.”

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The best spa hotels in Dorset for luxury and relaxation

“Best for style by the sea.”

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Best Family-Friendly Short Breaks in the UK

“This chic boutique hotel has a Miami-vibe outdoor swimming pool, in-house cinema, kids’ den and vast tropical gardens.”

The Times
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As Featured in “The best family hotels in Dorset for a relaxing stay”

BRING THE FAMILY

You may be wondering what you’ll do with the children whilst you’re here? We’ve got you. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.

…AND FOUR LEGGED FRIENDS

At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…

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DESTINATION BOURNEMOUTH

It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.

The Nici, West Hill Road, Bournemouth, UK

Find us

Bournemouth Station: 6 minute taxi or 20 minute walk

Bournemouth Pier: 6 minute walk

Bournemouth Beach: 2 minute walk

Bournemouth International Centre: 5 minute walk