Our newly refurbished destination hotel perched on Bournemouth’s West Cliff, with spectacular sea views, landscaped gardens, outdoor pool and easy access down to miles of award-winning sandy beaches.

Current Outdoor Pool Temperature: 30°C
seaview suite

Stay With Us

Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.

Eat & Drink

Whether you’re after a quick pick-me-up, leisurely breakfast, lunch on the terrace, dinner with friends or late-night cocktails, our South Beach Restaurant & Bar has got you covered day and night.

Girl walking into the pool at THE NICI Spa

Spa With Us

Consider THE NICI your Southern sanctuary, a cosy cocoon of comfort, luxury and indulgence. Be one of the first through the doors of our brand NEW spa, a place of tranquillity, a place to pause and a place to unwind.

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The Best Spa Hotel in Dorset for Luxury & Relaxation

“Inside, spaces are filled with art, tropical prints and a hint of Art Deco; outside, the star is a 30m heated pool, very much a nod to Miami’s South Beach…”

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No. 1 “Best UK Hotel with an Outdoor Pool”
The Times
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“THE NICI is seen by many as the long-overdue trendy (but unpretentious) hotel Bournemouth was crying out for!”

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As Featured in “12 hotels with glorious outdoor pools in the UK”
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“The British Beachside Spa You Need To Know This Summer”
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Voted ‘No.1 Best UK Hotel With an Outside Pool 2023’
The Times
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“In plum position atop West Cliff, The Nici opened with a bang in Bournemouth last year, along with a promise of Miami-cool, a superlative spa and poolside scene making the most of Bournemouth’s increasingly balmy summers.”

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“This place screams fun: sunbathing by the stunningly long pool with its white loungers and cabanas; indulgent Oskia treatments in the grown up spa.”

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Best Dorset Hotels 2023

“Best Luxury Hotel, The Nici. This is what the seaside town has been waiting for.”

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“This newly refurbished hotel on Bournemouth’s West Cliff offers beautiful coastal views.”

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Best Family-Friendly Short Breaks in the UK

“This chic boutique hotel has a Miami-vibe outdoor swimming pool, in-house cinema, kids’ den and vast tropical gardens.”

The Times
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“Sometimes a spa hotel comes along that offers something a little different – whether it’s location, facilities, or aesthetic. In the case of the newly refurbed Nici, it’s all of the above.”

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“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

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The Times 100 Best Places to Stay in Britain 2023

‘Seaside Hotel of the Year’

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“Dreaming of escaping to a stylish hotel where you can enjoy cocktails by an outdoor pool, kick back in a cabana and indulge in a spa treatment or two? New five-star hotel The Nici has got you covered.”

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“The NICI is a destination hotel, so you don’t need to feel guilty if you never set foot beyond the perimiters, and with a spa and 30 metre outdoor pool next Spring, a small luxury cinema and fabulous South Beach restaurant, why would you?”

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“The NICI’s new look is as alluring as its coastal scenery”

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The No.1 Best New Hotel in Britain

“Bournemouth finally has a luxury hotel that’s bang on trend”

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“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

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The Best Dorset Hotels 2022

“This is what the seaside town has been waiting for”

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“The hotel bringing luxury back to Britain’s seaside resorts”

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The Best Hotels in Bournemouth for a Post-card Perfect Seaside Escape
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“In a town full of traditional guesthouses, The NICI’s slick style and art-focused design stand out.”

The Metro
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“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

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The Hottest New British Hotels to Stay in This Year
Family friendly hotels in Bournemouth. THE NICI hotel on the south coast.

Bring the Family

You may be wondering what you’ll do with the children whilst you’re here? Well THE NICI has it covered. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.

Dog by the outdoor pool at THE NICI

…and Four Legged Friends

At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…

Lush Loby 🌺 

We always love it when the @hillviewflowersandevents team come in for our Friday flower refresh ✨

#WeekendVibes #BournemouthHotel #PlacesToStay
How are you starting your day? ✨

📸 @widvey 

#coastalescape #getaway #suitelife
Come rain or shine, there's no place we'd rather retreat to ⛅️

From cosy cinema showings to exciting activities, there's plenty to keep the little ones entertained, whatever the weather.

Book your half-term staycation now, and make the most of our Kids Stay & Eat Free offer - follow the link in our bio. 

#KidsStayFree #HalfTerm #FamilyFriendly
This is your sign to treat yourselves to a Spa Break ✨ 

Escape to our Southern sanctuary and enjoy many soothing hours of wellness, with spa access and a 60-minute treatment of your choice.

Click the ‘Offers’ link in our bio to discover more. 

📸 @amylouisepickett 

#checkinandchillout #spaescape #spacation


It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.

The Nici, West Hill Road, Bournemouth, UK

Find us

Bournemouth Station: 6 minute taxi or 20 minute walk

Bournemouth Pier: 6 minute walk

Bournemouth Beach: 2 minute walk

Bournemouth International Centre: 5 minute walk