Our newly refurbished destination hotel perched on Bournemouth’s West Cliff, with spectacular sea views, landscaped gardens, outdoor pool and easy access down to miles of award-winning sandy beaches.

Stay With Us

Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.

Eat & Drink

Whether you’re after a quick pick-me-up, leisurely breakfast, lunch on the terrace, dinner with friends or late-night cocktails, our South Beach Restaurant & Bar has got you covered day and night.

THE NICI Spa in Bournemouth on South Coast of UK.

Spa With Us

Consider THE NICI your Southern sanctuary, a cosy cocoon of comfort, luxury and indulgence. Be one of the first through the doors of our brand NEW spa, a place of tranquillity, a place to pause and a place to unwind.

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“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

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The Times 100 Best Places to Stay in Britain 2023

‘Seaside Hotel of the Year’

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“The NICI is a destination hotel, so you don’t need to feel guilty if you never set foot beyond the perimiters, and with a spa and 30 metre outdoor pool next Spring, a small luxury cinema and fabulous South Beach restaurant, why would you?”

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“The NICI’s new look is as alluring as its coastal scenery”

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The No.1 Best New Hotel in Britain

“Bournemouth finally has a luxury hotel that’s bang on trend”

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“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

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The Best Dorset Hotels 2022

“This is what the seaside town has been waiting for”

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“The hotel bringing luxury back to Britain’s seaside resorts”

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The Best Hotels in Bournemouth for a Post-card Perfect Seaside Escape
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“In a town full of traditional guesthouses, The NICI’s slick style and art-focused design stand out.”

The Metro
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The hottest UK hotels that opened in June
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The 6 seaside towns everyone’s going to be talking about this summer
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Set to revolutionise this seaside town. There is nowhere like this.

“Featuring liberal sprinklings of golden palm trees, raffia beach bags, palm-print soft furnishings in luxury rooms with enormous soft beds and sea views, The NICI is a destination in itself.””

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“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

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The Hottest New British Hotels to Stay in This Year
Family friendly hotels in Bournemouth. THE NICI hotel on the south coast.

Bring the Family

You may be wondering what you’ll do with the children whilst you’re here? Well THE NICI has it covered. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.

Dog friendly hotels at THE NICI

…and Four Legged Friends

At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…

The only fire pit we'll be gathering around this summer. Who's with us? 🍹🔥 

#thingsareheatingup #THENICIClub #ClubMembers

📸: @hungryharrietx
Celebrate Father's Day with a Burger and a Beer at South Beach 🍻 

Spend some quality time together and indulge in some mouth-watering eats. 

Reserve your table now via the link in our bio and let's make this Father's Day one to remember!
Starting the day off right 🏄‍♂️ 

How are you making the most of this beautiful morning? ☀️

#bournemouthbeach #weekendescape #coastalescape #seasidehotel #holidayideas


It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.

The Nici, West Hill Road, Bournemouth, UK

Find us

Bournemouth Station: 6 minute taxi or 20 minute walk

Bournemouth Pier: 6 minute walk

Bournemouth Beach: 2 minute walk

Bournemouth International Centre: 5 minute walk