Welcome to THE NICI
A collection of laid-back luxury hotels inspired by lifestyle hotspots around the globe. From coast to countryside, every stay feels like you could be anywhere in the world.
Our Destinations
England
New Forest
Set within 23 acres on the banks of the Lymington River, with far-reaching views across the Solent, THE NICI New Forest is a waterfront retreat where coastal living meets the natural beauty of the New Forest, inviting you to slow down and unwind.
THE NICI Bournemouth
South Beach
Where vibrant flavours meet relaxed coastal vibes – South Beach Restaurant is your go-to spot for sun-soaked dining by the sea.
THE NICI Bournemouth
Old Harry Rocks
Perched above Dorset’s iconic coastline, Old Harry Rocks Restaurant serves stunning views with every bite. Fresh, seasonal dishes meet relaxed, coastal charm.
THE NICI Newquay
Amalfi's
Amalfi’s Restaurant celebrates Italian coastal cooking with a seafood-led menu at its heart. Fresh pasta, simply grilled fish and generous plates are made for sharing, alongside a strong aperitivo culture that sets the tone for long, relaxed meals.
THE NICI New Forest
Elms Cafe
Perched on the Solent, Elms Cafe blends classic American diner comfort with laid-back English seaside style. Think eggs done right, fresh salads, stacked sandwiches, and easy café vibes – relaxed, informal, and perfect any time of day.
THE NICI New Forest
Martha's
Martha’s Restaurant brings an upscale yet easygoing Hamptons club feel to the table, with American-led cooking at its heart. Seasonal produce takes centre stage, shaped by a strong coastal influence – refined, relaxed, and made for lingering.
The NICI In the Press
“As Featured in “12 hotels with glorious outdoor pools in the UK”
As Featured in “The best family hotels in Dorset for a relaxing stay”
“Best for style by the sea.”
“You’d be forgiven for thinking you’re in Florida at this beach hotel with a retro candy-striped pool, tropical gardens and palm print in the rooms”
“THE NICI is the perfect seaside escape for those looking for a little R&R.”
Shortlisted for The Cateys Best Independent Hotel 2025
We told you not to swipe… Now you’ve got sea-view, spa-and-cocktails envy. That’s what happens when you break the rules. 👀
The only known cure? Fall for THE NICI, with up to 30% off your stay, 30% off spa treatments and full access to the hotel facilities.
Go on, break another rule. Book the stay. ✨
📲 https://thenici.com/offers/fall-for-the-nici/
#THENICI #CoastalEscape #LuxuryTravel #Resort
Consider this your coastal out-of-office. 🌊
Two nights of Cornish sea air, slow mornings, spa time, and nowhere else to be. The Coastal Reset includes dinner at Amalfi’s both evenings, daily yoga and stretch experiences, plus a 60-minute treatment each.
No plans. No pressure. Just check in and switch off.
Discover The Coastal Reset at THE NICI Newquay via the link in bio. ✨
#THENICI #Spa #Newquay
How do you NICI? Move. Pause. Play.
Check in to the New Forest this autumn, your way.
Pedal, Power & Pause — bike rides, paddleboarding, a fitness masterclass and plenty of spa time afterwards.
Spa & Soul — sunrise yoga, a spa treatment, slow mornings and dinner at Martha’s and Elms.
Little Lobsters Escape — treasure trails, Kids Club, splash time and kids under 12 eating free.
Three new ways to stay. Which one’s yours?
Discover our new packages via the link in bio. ✨
#THENICI #NewForest #Staycation #Resort