Guests

Welcome to THE NICI

A collection of laid-back luxury hotels inspired by lifestyle hotspots around the globe. From coast to countryside, every stay feels like you could be anywhere in the world.

Our Destinations

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England

Bournemouth

Perched on Bournemouth’s West Cliff, THE NICI is your sunshine-soaked escape on the south coast. A laid-back luxury resort where every moment feels effortlessly holiday.

England

New Forest

Set within 23 acres on the banks of the Lymington River, with far-reaching views across the Solent, THE NICI New Forest is a waterfront retreat where coastal living meets the natural beauty of the New Forest, inviting you to slow down and unwind.

BOOKINGS NOW OPEN — days till launch

England

Newquay

Inspired by the sun-soaked glamour of the Amalfi Coast, THE NICI Newquay brings vibrant coastal luxury to Cornwall. Think ocean views, chic lounging, and endless summer vibes.

BOOKINGS NOW OPEN — days till launch

THE NICI Bournemouth

South Beach

Where vibrant flavours meet relaxed coastal vibes – South Beach Restaurant is your go-to spot for sun-soaked dining by the sea.

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THE NICI Bournemouth

Old Harry Rocks

Perched above Dorset’s iconic coastline, Old Harry Rocks Restaurant serves stunning views with every bite. Fresh, seasonal dishes meet relaxed, coastal charm.

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THE NICI Newquay

Amalfi's

Amalfi’s Restaurant celebrates Italian coastal cooking with a seafood-led menu at its heart. Fresh pasta, simply grilled fish and generous plates are made for sharing, alongside a strong aperitivo culture that sets the tone for long, relaxed meals.

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THE NICI New Forest

Elms Cafe

Perched on the Solent, Elms Cafe blends classic American diner comfort with laid-back English seaside style. Think eggs done right, fresh salads, stacked sandwiches, and easy café vibes – relaxed, informal, and perfect any time of day.

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THE NICI New Forest

Martha's

Martha’s Restaurant brings an upscale yet easygoing Hamptons club feel to the table, with American-led cooking at its heart. Seasonal produce takes centre stage, shaped by a strong coastal influence – refined, relaxed, and made for lingering.

Opening 1st July 2026 — days till launch
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Dorset

Bournemouth

NICI Spa in Bournemouth offers a serene escape with a full range of indulgent treatments designed to refresh and rejuvenate. Calm, contemporary surroundings create the perfect backdrop for relaxation, wellness, and a little well-earned pampering.

Hampshire

New Forest

NICI Spa in the New Forest offers a peaceful retreat surrounded by natural beauty. Relaxing treatments and serene, contemporary spaces make it the perfect place to unwind and recharge.

— days till launch

Cornwall

Newquay

NICI Spa in Newquay is a coastal haven where expert treatments meet the soothing rhythm of the sea. Stylish, tranquil spaces invite you to unwind, refresh, and indulge in a truly restorative experience.

— days till launch

South Africa

Cape Town

Inspired by the dramatic mountains and sparkling beaches of Cape Town, THE NICI South Africa brings effortless coastal luxury to the Mother City. Think ocean views, chic retreats, and endless summer vibes.

England

Avington

Where escape comes naturally…
Discover THE NICI’s sister property Avington, a serene estate in the South Downs National Park set around the historic grounds of Avington Park and Trout Fishery.

England

The Chestnut Horse

The Chestnut Horse is a charming countryside pub with a warm, welcoming atmosphere. It’s the perfect place to gather, dine, and unwind.

The NICI In the Press

“As Featured in “12 hotels with glorious outdoor pools in the UK”

As Featured in “The best family hotels in Dorset for a relaxing stay”

The best spa hotels in Dorset for luxury and relaxation

“Best for style by the sea.”

“You’d be forgiven for thinking you’re in Florida at this beach hotel with a retro candy-striped pool, tropical gardens and palm print in the rooms”

“THE NICI is the perfect seaside escape for those looking for a little R&R.”

Shortlisted for The Cateys Best Independent Hotel 2025

Connect with The NICI

Check in, robe on, spa. A 30-minute NICI Signature Massage, a few hours making full use of the facilities, then cocktails, dinner and maybe a film before bed. 🥂

Wake up slowly, head down for breakfast and squeeze in one last wander before check-out.

Our NICI Spa Break includes an overnight stay, continental breakfast, a 30-minute NICI Signature Massage per person, full spa access and use of the hotel facilities, including our cinema and games room.

Consider this your sign to check in and chill out.

Book via the link in bio.🫧

#THENICI #NewForest #Staycation #Resort

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Check in, robe on, spa. A 30-minute NICI Signature Massage, a few hours making full use of the facilities, then cocktails, dinner and maybe a film before bed. 🥂 Wake up slowly, head down for breakfast and squeeze in one last wander before check-out. Our NICI Spa Break includes an overnight stay, continental breakfast, a 30-minute NICI Signature Massage per person, full spa access and use of the hotel facilities, including our cinema and games room. Consider this your sign to check in and chill out. Book via the link in bio.🫧 #THENICI #NewForest #Staycation #Resort

Caught through the keyhole: That staycation feeling. ✨

Check in, get ready and make yourself at home with Fall for THE NICI. Enjoy up to 30% off your stay, 30% off spa treatments and full access to everything you need for an autumn escape by the sea.

Available Sunday–Thursday until 17 December. Book via the link in bio.

#THENICI #Bournemouth #Autumn

@brooke_lindsay_ @charlottegracestylist

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Caught through the keyhole: That staycation feeling. ✨ Check in, get ready and make yourself at home with Fall for THE NICI. Enjoy up to 30% off your stay, 30% off spa treatments and full access to everything you need for an autumn escape by the sea. Available Sunday–Thursday until 17 December. Book via the link in bio. #THENICI #Bournemouth #Autumn @brooke_lindsay_ @charlottegracestylist