Welcome to The Nici

Our newly refurbished destination hotel perched on Bournemouth’s West Cliff, with spectacular sea views, landscaped gardens, outdoor pool and easy access down to miles of award-winning sandy beaches.

Stay With Us

Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.

Eat & Drink

Whether you’re after a quick pick-me-up, leisurely breakfast, lunch on the terrace, dinner with friends or late-night cocktails, our South Beach Restaurant & Bar has got you covered day and night.

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The Times 100 Best Places to Stay in Britain 2023

‘Seaside Hotel of the Year’

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“The Nici is a destination hotel, so you don’t need to feel guilty if you never set foot beyond the perimiters, and with a spa and 30 metre outdoor pool next Spring, a small luxury cinema and fabulous South Beach restaurant, why would you?”

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“The Nici’s new look is as alluring as its coastal scenery”

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The No.1 Best New Hotel in Britain

“Bournemouth finally has a luxury hotel that’s bang on trend”

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“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

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The Best Dorset Hotels 2022

“This is what the seaside town has been waiting for”

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“The hotel bringing luxury back to Britain’s seaside resorts”

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The Best Hotels in Bournemouth for a Post-card Perfect Seaside Escape
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“In a town full of traditional guesthouses, The Nici’s slick style and art-focused design stand out.”

The Metro
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The hottest UK hotels that opened in June
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The 6 seaside towns everyone’s going to be talking about this summer
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Set to revolutionise this seaside town. There is nowhere like this.

“Featuring liberal sprinklings of golden palm trees, raffia beach bags, palm-print soft furnishings in luxury rooms with enormous soft beds and sea views, THE NICI is a destination in itself.””

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“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The Nici, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

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The Hottest New British Hotels to Stay in This Year

Meetings & Celebrations

Looking for somewhere to host an away day, need a boardroom for that all-important meeting, or looking for a special venue to tie the know? We have various options to meet all your needs.

See & Do

Whether you’re travelling with the family, on your own, or with a loved one, we have a host of activities available and all sorts of recommendations on what to see and do, to ensure your visit is that much more enjoyable and memorable.


It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.

The Nici, West Hill Road, Bournemouth, UK

Find us

Bournemouth Station: 6 minute taxi or 20 minute walk

Bournemouth Pier: 6 minute walk

Bournemouth Beach: 2 minute walk

Bournemouth International Centre: 5 minute walk