WELCOME TO THE NICI

Perched on Bournemouth’s West Cliff, THE NICI offers guests the opportunity to escape to a luxury international resort without the jetlag. With a luxury spa, 30m outdoor pool and cabana area, fire pits and so much more, THE NICI is redefining the definition of luxury travel on the south coast.

Stay With Us

Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.

CHRISTMAS CELEBRATIONS

Experience Christmas on the South Coast. THE NICI is where it’s at this festive season! Perfect for a team night out, or a get-together with friends and family. Why not join us for a host of wonderful festivities?

Dine With Us

Experience dining at THE NICI in Bournemouth with two fantastic on-site restaurants. Enjoy all-day drinks and dining at South Beach with its suntrap terrace and stunning sea views. For laidback, sun-drenched vibes, head to our exciting new clifftop spot, Old Harry Rocks, perfect for foodies and seaside revellers.

Relax With Us

Consider THE NICI your Southern sanctuary, a cosy cocoon of comfort, luxury and indulgence. Enter a place of tranquillity, a place to pause and a place to unwind.

SAY “I DO” WITH US

Say “I do” at THE NICI, Bournemouth’s perfect coastal wedding venue. With stunning views, elegant spaces, and a vibrant atmosphere, your day will be truly unforgettable. Click to find out more!

Deluxue Double Sea View Room - The Nici

Give the Gift of THE NICI

Treat someone special to the ultimate escape at THE NICI. Whether it’s a luxurious stay, an indulgent spa day, a dining experience, or a flexible monetary voucher, our gift vouchers offer relaxation, comfort, and a touch of coastal elegance. Enter a world of tranquillity—perfectly packaged.

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No. 1 “Best UK Hotel with an Outdoor Pool”
The Times
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“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

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The Times 100 Best Places to Stay in the UK for 2024

“Best Beach Hotels”

The Times
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As Featured in “12 hotels with glorious outdoor pools in the UK”
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The Best Spa Hotel in Dorset for Luxury & Relaxation

“Inside, spaces are filled with art, tropical prints and a hint of Art Deco; outside, the star is a 30m heated pool, very much a nod to Miami’s South Beach…”

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“You’d be forgiven for thinking you’re in Florida at this beach hotel with a retro candy-striped pool, tropical gardens and palm print in the rooms”

The Times
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15 Of The Best Spa Breaks Outside Of London

“THE NICI is the perfect seaside escape for those looking for a little R&R.”

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The best spa hotels in Dorset for luxury and relaxation

“Best for style by the sea.”

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Best Family-Friendly Short Breaks in the UK

“This chic boutique hotel has a Miami-vibe outdoor swimming pool, in-house cinema, kids’ den and vast tropical gardens.”

The Times
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As Featured in “The best family hotels in Dorset for a relaxing stay”
Family friendly hotels in Bournemouth. THE NICI hotel on the south coast.

BRING THE FAMILY

You may be wondering what you’ll do with the children whilst you’re here? We’ve got you. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.

…AND FOUR LEGGED FRIENDS

At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…

DESTINATION BOURNEMOUTH

It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.

The Nici, West Hill Road, Bournemouth, UK

Find us

Bournemouth Station: 6 minute taxi or 20 minute walk

Bournemouth Pier: 6 minute walk

Bournemouth Beach: 2 minute walk

Bournemouth International Centre: 5 minute walk