WELCOME TO THE NICI
Perched on Bournemouth’s West Cliff, THE NICI offers guests the opportunity to visit Miami without the jetlag. Following our multi-million-pound refurbishment which includes a luxury spa, 30m outdoor pool and cabana area, fire pits and so much more, THE NICI is redefining the definition of luxury travel on the south coast.
Winter With Us
Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.
Dine With Us
Whether you’re after a quick pick-me-up, leisurely breakfast, lunch on the terrace, dinner with friends or late-night cocktails, our South Beach Restaurant & Bar has got you covered day and night.
Cocoon With Us
Consider THE NICI your Southern sanctuary, a cosy cocoon of comfort, luxury and indulgence. Be one of the first through the doors of our brand NEW spa, a place of tranquillity, a place to pause and a place to unwind.
Celebrate With Us
Experience Christmas and New Year on the South Coast. THE NICI is where it’s at this festive season! Perfect for a team night out, or a get-together with friends and family. Why not join us for a host of wonderful festivities?
Bring the Family
You may be wondering what you’ll do with the children whilst you’re here? Well THE NICI has it covered. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.
…and Four Legged Friends
At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…
Feel world’s away from it all and yet totally at home this Christmas 🎄
Celebrate this special time of year with all your loved ones under one roof or make THE NICI your luxury base for visiting family and friends in the area.
Book your festive retreat to the coast and enjoy up to 25% off with our `Fall For THE NICI` offer ✨
#ChristmasGetaway #ChristmasBreak #HotelOffer

Give the ultimate gift of laidback luxury ✨
Surprise someone special with the gift of time, the gift of something to look forward to and the gift of pure relaxation.
From spa`rkling spa experiences to indulgent afternoon teas, discover the perfect gift on our website.
#ChristmasGifts #LaidbackLuxury #ExperienceGifts

The festive season has officially begun at South Beach 🎄✨
We’re talking tidings of comfort food and joy, magical moments with family and friends and a generous helping of yuletide glamour.
Reserve your table, bring your chosen company and we’ll handle the rest!
#FeelingFestive #BournemouthRestaurant #ChristmasMenu

DESTINATION BOURNEMOUTH
It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.