Perched on Bournemouth’s West Cliff, THE NICI offers guests the opportunity to escape to a luxury international resort without the jetlag. With a luxury spa, 30m outdoor pool and cabana area, fire pits and so much more, THE NICI is redefining the definition of luxury travel on the south coast.

Stay With Us

Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.

Dine With Us

Whether you’re after a quick pick-me-up, leisurely breakfast, lunch on the terrace, dinner with friends or late-night cocktails, our South Beach Restaurant & Bar has got you covered day and night.


Introducing Old Harry Rocks, our exciting second restaurant. This breezy beachside restaurant promises to be the ultimate laidback, sun-drenched hangout for foodies and seaside revellers alike. Book a table to come to the home of good times. Catch you on the cliff…

Girl walking into the pool at THE NICI Spa

Relax With Us

Consider THE NICI your Southern sanctuary, a cosy cocoon of comfort, luxury and indulgence. Enter a place of tranquillity, a place to pause and a place to unwind.

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The Best Spa Hotel in Dorset for Luxury & Relaxation

“Inside, spaces are filled with art, tropical prints and a hint of Art Deco; outside, the star is a 30m heated pool, very much a nod to Miami’s South Beach…”

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No. 1 “Best UK Hotel with an Outdoor Pool”
The Times
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As Featured in “12 hotels with glorious outdoor pools in the UK”
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“In plum position atop West Cliff, The Nici opened with a bang in Bournemouth last year, along with a promise of Miami-cool, a superlative spa and poolside scene making the most of Bournemouth’s increasingly balmy summers.”

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“This newly refurbished hotel on Bournemouth’s West Cliff offers beautiful coastal views.”

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Best Family-Friendly Short Breaks in the UK

“This chic boutique hotel has a Miami-vibe outdoor swimming pool, in-house cinema, kids’ den and vast tropical gardens.”

The Times
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“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

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The Times 100 Best Places to Stay in Britain 2023

‘Seaside Hotel of the Year’

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“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

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The Best Dorset Hotels 2022

“This is what the seaside town has been waiting for”

Family friendly hotels in Bournemouth. THE NICI hotel on the south coast.


You may be wondering what you’ll do with the children whilst you’re here? We’ve got you. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.


At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…

Cool off with a Colada Breeze 🍍

#SummerSpecial #MiamiVibes #SouthBeachBournemouth
In the mood for good food? Tuck into our tasty Midweek Set Menu 🍴

#BournemouthRestaurant #SouthBeachBournemouth #THENICI
Happy Monday! How are you spending the week? 🌞

#NoPlaceWeWouldRatherBe #UKTravel #THENICI


It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.

The Nici, West Hill Road, Bournemouth, UK

Find us

Bournemouth Station: 6 minute taxi or 20 minute walk

Bournemouth Pier: 6 minute walk

Bournemouth Beach: 2 minute walk

Bournemouth International Centre: 5 minute walk