WELCOME TO THE NICI

“Inside, spaces are filled with art, tropical prints and a hint of Art Deco; outside, the star is a 30m heated pool, very much a nod to Miami’s South Beach…”

“THE NICI is seen by many as the long-overdue trendy (but unpretentious) hotel Bournemouth was crying out for!”

“In plum position atop West Cliff, The Nici opened with a bang in Bournemouth last year, along with a promise of Miami-cool, a superlative spa and poolside scene making the most of Bournemouth’s increasingly balmy summers.”

“This place screams fun: sunbathing by the stunningly long pool with its white loungers and cabanas; indulgent Oskia treatments in the grown up spa.”

“Best Luxury Hotel, The Nici. This is what the seaside town has been waiting for.”

“This newly refurbished hotel on Bournemouth’s West Cliff offers beautiful coastal views.”

“This chic boutique hotel has a Miami-vibe outdoor swimming pool, in-house cinema, kids’ den and vast tropical gardens.”

“Sometimes a spa hotel comes along that offers something a little different – whether it’s location, facilities, or aesthetic. In the case of the newly refurbed Nici, it’s all of the above.”

“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

‘Seaside Hotel of the Year’

“Dreaming of escaping to a stylish hotel where you can enjoy cocktails by an outdoor pool, kick back in a cabana and indulge in a spa treatment or two? New five-star hotel The Nici has got you covered.”

“The NICI is a destination hotel, so you don’t need to feel guilty if you never set foot beyond the perimiters, and with a spa and 30 metre outdoor pool next Spring, a small luxury cinema and fabulous South Beach restaurant, why would you?”

“The NICI’s new look is as alluring as its coastal scenery”

“Bournemouth finally has a luxury hotel that’s bang on trend”

“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

“This is what the seaside town has been waiting for”

“The hotel bringing luxury back to Britain’s seaside resorts”

“In a town full of traditional guesthouses, The NICI’s slick style and art-focused design stand out.”

“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”