Welcome to THE NICI
A collection of laid-back luxury hotels inspired by lifestyle hotspots around the globe. From coast to countryside, every stay feels like you could be anywhere in the world.
Our Destinations
England
New Forest
Set within 23 acres on the banks of the Lymington River, with far-reaching views across the Solent, THE NICI New Forest is a waterfront retreat where coastal living meets the natural beauty of the New Forest, inviting you to slow down and unwind.
THE NICI Bournemouth
South Beach
Where vibrant flavours meet relaxed coastal vibes – South Beach Restaurant is your go-to spot for sun-soaked dining by the sea.
THE NICI Bournemouth
Old Harry Rocks
Perched above Dorset’s iconic coastline, Old Harry Rocks Restaurant serves stunning views with every bite. Fresh, seasonal dishes meet relaxed, coastal charm.
THE NICI Newquay
Amalfi's
Amalfi’s Restaurant celebrates Italian coastal cooking with a seafood-led menu at its heart. Fresh pasta, simply grilled fish and generous plates are made for sharing, alongside a strong aperitivo culture that sets the tone for long, relaxed meals.
THE NICI New Forest
Elms Cafe
Perched on the Solent, Elms Cafe blends classic American diner comfort with laid-back English seaside style. Think eggs done right, fresh salads, stacked sandwiches, and easy café vibes – relaxed, informal, and perfect any time of day.
THE NICI New Forest
Martha's
Martha’s Restaurant brings an upscale yet easygoing Hamptons club feel to the table, with American-led cooking at its heart. Seasonal produce takes centre stage, shaped by a strong coastal influence – refined, relaxed, and made for lingering.
The NICI In the Press
“As Featured in “12 hotels with glorious outdoor pools in the UK”
As Featured in “The best family hotels in Dorset for a relaxing stay”
“Best for style by the sea.”
“You’d be forgiven for thinking you’re in Florida at this beach hotel with a retro candy-striped pool, tropical gardens and palm print in the rooms”
“THE NICI is the perfect seaside escape for those looking for a little R&R.”
Shortlisted for The Cateys Best Independent Hotel 2025
Call the Concierge: October half term in Bournemouth 🍂
Pool time, Coconuts Kids Club and a movie, with the beach and Bournemouth’s half-term adventures just outside. And for the adults? A drink, room service and a well-deserved break.
Save this for when the school holidays need a plan.
Book your stay today: https://thenici.com/bournemouth/ ✨
#THENICI #Resort #Bournemouth #HalfTerm
Relax to Reward is back, and tickets are on sale now. ✨
Join us at THE NICI Bournemouth for a full day of movement, creativity and wellbeing, all in support of Room to Reward.
Choose from Yoga, Pilates, Boxing, Hydrotherapy, art, self-defence, sound baths and more, with lunch and bubbles to finish.
The charity gives something back to the Hidden Heroes who dedicate their time to helping others, arranging well-earned hotel breaks using rooms donated by its hospitality partners.
Friday 20 November · £75 per person
Book your place via the link in bio, or below: https://www.roomtoreward.org/relax-to-reward-the-nici-november/ ✨
@roomtoreward
#THENICI #Bournemouth #RoomToReward