WELCOME TO THE NICI

“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”

‘Seaside Hotel of the Year’

“The NICI is a destination hotel, so you don’t need to feel guilty if you never set foot beyond the perimiters, and with a spa and 30 metre outdoor pool next Spring, a small luxury cinema and fabulous South Beach restaurant, why would you?”

“The NICI’s new look is as alluring as its coastal scenery”

“Bournemouth finally has a luxury hotel that’s bang on trend”

“One of the best places to spend a sunny afternoon in the whole country […] I’d go for a week. It’s everything the English seaside could and should be.”

“This is what the seaside town has been waiting for”

“The hotel bringing luxury back to Britain’s seaside resorts”

“In a town full of traditional guesthouses, The NICI’s slick style and art-focused design stand out.”

“Featuring liberal sprinklings of golden palm trees, raffia beach bags, palm-print soft furnishings in luxury rooms with enormous soft beds and sea views, The NICI is a destination in itself.””

“The new hotel breathing life into the Dorset seaside town. Thanks to the arrival of The NICI, Dorset’s bucket-and-spade stalwart is finally set for the big time.”