Guests

Welcome to the NICI

A collection of laid-back luxury hotels inspired by lifestyle hotspots around the globe. From coast to countryside, every stay feels like you could be anywhere in the world.

Our Destinations

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England

Bournemouth

Perched on Bournemouth’s West Cliff, THE NICI is your sunshine-soaked escape on the south coast. A laid-back luxury resort where every moment feels effortlessly holiday.

England

New Forest

THE NICI New Forest, just moments from the charming sailing town of Lymington, is a luxe retreat inspired by the breezy elegance of the Hamptons. Here, coastal-chic style meets the English countryside, blending relaxed sophistication with nature.

Coming soon! days till launch

England

Newquay

Inspired by the sun-soaked glamour of the Amalfi Coast, THE NICI Newquay brings vibrant coastal luxury to Cornwall. Think ocean views, chic lounging, and endless summer vibes.

Coming soon! days till launch

THE NICI Bournemouth

South Beach

Where vibrant flavours meet relaxed coastal vibes – South Beach Restaurant is your go-to spot for sun-soaked dining by the sea.

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THE NICI Bournemouth

Old Harry Rocks

Perched above Dorset’s iconic coastline, Old Harry Rocks Restaurant serves stunning views with every bite. Fresh, seasonal dishes meet relaxed, coastal charm.

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THE NICI Newquay

Amalfi's

Amalfi’s Restaurant celebrates Italian coastal cooking with a seafood-led menu at its heart. Fresh pasta, simply grilled fish and generous plates are made for sharing, alongside a strong aperitivo culture that sets the tone for long, relaxed meals.

days till launch

THE NICI New Forest

Martha's

Martha’s Restaurant brings an upscale yet easygoing Hamptons club feel to the table, with American-led cooking at its heart. Seasonal produce takes centre stage, shaped by a strong coastal influence – refined, relaxed, and made for lingering.

days till launch

THE NICI New Forest

Elms Cafe

Perched on the Solent, Elms Cafe blends classic American diner comfort with laid-back English seaside style. Think eggs done right, fresh salads, stacked sandwiches, and easy café vibes – relaxed, informal, and perfect any time of day.

days till launch

THE NICI Newquay

Tucker Rocks

Tucker Rocks is a relaxed Italian beach café where informal, approachable vibes meet simple, satisfying food. From coffee and pastries to pizza slices and easy Italian dishes, it’s all about laid-back moments and good taste by the shore.

days till launch

Dorset

Bournemouth

NICI Spa in Bournemouth offers a serene escape with a full range of indulgent treatments designed to refresh and rejuvenate. Calm, contemporary surroundings create the perfect backdrop for relaxation, wellness, and a little well-earned pampering.

Hampshire

New Forest

NICI Spa in the New Forest offers a peaceful retreat surrounded by natural beauty. Relaxing treatments and serene, contemporary spaces make it the perfect place to unwind and recharge.

days till launch

Cornwall

Newquay

NICI Spa in Newquay is a coastal haven where expert treatments meet the soothing rhythm of the sea. Stylish, tranquil spaces invite you to unwind, refresh, and indulge in a truly restorative experience.

days till launch

South Africa

Cape Town

Inspired by the dramatic mountains and sparkling beaches of Cape Town, THE NICI South Africa brings effortless coastal luxury to the Mother City. Think ocean views, chic retreats, and endless summer vibes.

England

Avington

Where escape comes naturally…
Discover THE NICI’s sister property Avington, a serene estate in the South Downs National Park set around the historic grounds of Avington Park and Trout Fishery.

England

The Chestnut Horse

The Chestnut Horse is a charming countryside pub with a warm, welcoming atmosphere. It’s the perfect place to gather, dine, and unwind.

The NICI In the Press

“As Featured in “12 hotels with glorious outdoor pools in the UK”

As Featured in “The best family hotels in Dorset for a relaxing stay”

The best spa hotels in Dorset for luxury and relaxation

“Best for style by the sea.”

“You’d be forgiven for thinking you’re in Florida at this beach hotel with a retro candy-striped pool, tropical gardens and palm print in the rooms”

“THE NICI is the perfect seaside escape for those looking for a little R&R.”

Shortlisted for The Cateys Best Independent Hotel 2025

This just in: your dream stay, now up to 35% off! 🗞️🛎️

Wake up to breakfast in bed and sea views, wander down for a spa treatment (with 30% off per guest), then sink into the evening with dinner at @southbeach.restaurant . 🌟

There’s no better time to slow down and escape to the seaside. With our Fall for THE NICI, Dinner, Bed & Breakfast offer, enjoy up to 35% off stays when you book your autumn getaway Sunday to Thursday, with rates starting from £219.

So, get cosy, stay a little longer, and make this autumn one to remember.

Book your coastal escape now, because the best kind of warmth comes with sea views. 🦩

#THENICI #BournemouthHotel #UKTravel #SouthCoast #FallForTHENICI
Your half term seaside escape awaits… 🦩🍂

Swap the school run for sea views this October Half Term and escape to THE NICI for the ultimate family getaway. With 30% off stays right now, there’s a treat for both grown-ups and little ones.

Settle into one of our spacious Family Rooms or Family Annexe Rooms, while the kids dive into fun  in the games room, unwind in the cinema or play at Coconuts Kids Club, as you soak up the views and sip a cocktail by the coast.

With indoor and outdoor pools, kids’ menus at South Beach and Old Harry Rocks, and crisp coastal walks right on your doorstep, every moment’s designed for fun and relaxation.

 Book now and save 30% on your stay. 🌟

#THENICI #BournemouthHotel #UKTravel #SouthCoast #Octoberhalfterm
Fridays are for lobster, sea views, and a glass (or two) of something chilled. 🦞

Lobster Fridays have returned at South Beach. Indulge in our Lobster Arancini, Lobster Linguine, and Surf & Turf with tender fillet steak and sweet lobster meat. Dishes from £14, served alongside our full à la carte menu.

The perfect setting for a Friday date night, a catch-up by the coast, or a pre-weekend treat.

Settle in for sunset views, book your table now, your weekend starts here. 🦩🌟

Free parking for South Beach guests, available on a first-come, first-served basis.
#bournemouthfoodie #visitbournemouth #SouthBeachBournemouth #BournemouthEats #THENICI
A moment captured between our beautiful bride and groom. 💍 🌟
Let your dream coastal wedding come to life with ocean views, luscious garden terraces, and sleek, elegant interiors. From intimate celebrations to grand soirees, this is where your love story gets its stage. Ready to make it yours? 

Enquire today, and let us help you bring your vision to life. 💌
@emmawintersphotography
#CoastalWedding #THENICI #BournemouthWeddings #WeddingInspo #UKTravel #BournemouthHotel