WELCOME TO THE NICI
Perched on Bournemouth’s West Cliff, THE NICI offers guests the opportunity to escape to a luxury international resort without the jetlag. With a luxury spa, 30m outdoor pool and cabana area, fire pits and so much more, THE NICI is redefining the definition of luxury travel on the south coast.
Stay With Us
Over 80 stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique hotel.
Relax With Us
Step into serenity at THE NICI Spa, where coastal calm meets pure indulgence. Drift between the indoor and outdoor pools, unwind in the hydrotherapy suite, and treat yourself to bespoke treatments designed to restore and recharge. For those looking to make wellbeing a way of life, THE NICI Club offers unlimited spa access, exclusive member events, and a sanctuary to relax all year round.
Eat With Us
From sun-drenched lunches to bold flavours and beats after dark, dining at THE NICI is never just a meal. At South Beach, enjoy elegant dishes, Champagne afternoon teas, and classics with a Miami twist. Or head to Old Harry Rocks for laid-back vibes, bold flavours, and live DJs every weekend. Whether you’re sipping cocktails or sharing plates, there’s always a reason to stay a little longer.
FALL FOR THE NICI
This autumn, Fall for THE NICI and unlock your ultimate coastal retreat from September to December. Enjoy up to 30% off accommodation, and 30% off spa treatments with rates starting at £149 per night, and full access to our award-winning resort facilities.
Fantastic dinner bed and breakfast options are available with 35% off accommodation starting from £219 per night.
FESTIVE DINING
From pre-Christmas dining with friends and family, indulgent festive afternoon teas, the big day itself, to our incredible New Year’s Eve hotel parties, we’ve got it all at South Beach and Old Harry Rocks.
Starting from 29th November 2025.
CHRISTMAS AT THE NICI 2025
A Coastal Christmas at The NICI
Celebrate the magic of the season in true South Beach style. Whether you’re joining us for a festive getaway, a sparkling party night, or a luxurious Christmas Day feast, The NICI brings glamour, warmth, and a touch of the unexpected to every celebration. Think twinkling lights, coastal views, indulgent menus, and unforgettable moments—this is Christmas, The NICI way.
EVENTS AND CELEBRATIONS
Celebrate in style at The Nici, the perfect destination for unforgettable events and special occasions. Whether you’re planning a birthday, anniversary, corporate gathering, or private celebration, our stunning beachfront setting and exceptional service ensure every detail is just right. With elegant indoor and outdoor spaces, bespoke catering options, and a dedicated events team, we transform your vision into reality.
Book your event with us today and make it a celebration to remember.
SAY “I DO” WITH US
Say “I do” at THE NICI, Bournemouth’s perfect coastal wedding venue. With stunning views, elegant spaces, and a vibrant atmosphere, your day will be truly unforgettable.
Experience the NICI at our Wedding Open Day. Spaces are limited, so we kindly ask you to sign up in advance to secure your place:
Date: Sunday 5th October 2025 | Time: 10:00 AM – 2:00 PM
BRING THE FAMILY
You may be wondering what you’ll do with the children whilst you’re here? We’ve got you. From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.
…AND FOUR LEGGED FRIENDS
At THE NICI we promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family…
Wake up to sea views, and 30% off your stay. 🦩🍂
This season, relax for less, but never settle for anything short of luxury. Treat yourself to a coastal escape at THE NICI, where every detail is designed for indulgence.
Unwind with up to 30% off stays (from £149 per night), 30% off spa treatments, and full access to our award-winning facilities.
Book your autumn–winter stay now and fall for THE NICI. ✨
#THENICI #BournemouthHotel #SouthCoastStaycation #UKTravel #FallForTHENICI
This year, skip the cooking, cleaning, and chaos, and spend Christmas the NICI way, from £295 per night. 🦩🎄
Enjoy the festivities, twinkling lights, and family moments that feel like pure magic. With full access to the spa, outdoor pool, games room, and cinema, there’s something for everyone to enjoy.
Make this Christmas one to remember, enjoy afternoon teas, and a traditional Christmas Day feast. Book your stay with us today. 🌟
#UKTravel #THENICI #SouthCoast #BournemouthHotel #FestiveSeason #UKStaycations #ChristmasGetaway
Join us for a Festive Afternoon Tea filled with yuletide favourites…🦩🎄
Enjoy spiced scones, a selection of festive sweets (yes, including mince pies) and seasonal sandwiches. Pair with your favourite tea, coffee, or add a little sparkle with Champagne or mulled wine. 🥂
Perfect for catching up with friends or cosying up by the sea this December.
29th Nov – 24th Dec | £32.50 pp ✨
Book your table now. Free parking for South Beach guests, available on a first-come, first-served basis.
#bournemouthfoodie #visitbournemouth #SouthBeachBournemouth #BournemouthEats #THENICI
As the days grow cooler, discover your sanctuary and find your calm at THE NICI Club.🌟
With no joining fee, this is your invitation to unwind, reset, and reconnect with yourself in pure coastal luxury.
Sink into serenity, from the hydrotherapy pool to sauna and steam room. Enjoy up to 30% off spa treatments, 15% off retail, and full access to state-of-the-art gym facilities.
Members also enjoy studio classes, personal training, and guest passes to share the experience.
Join today and make this season about balance, stillness, and self-care. 🧘🏽♀️🦩
#THENICI #THENICISpa #WellnessByTheSea #BournemouthHotel #THENICIMembers #SouthCoastLuxury #SlowLiving
DESTINATION BOURNEMOUTH
It’s a stunner! Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a daytrip from Bournemouth, simply waiting to be explored.
